OLD HAS NEVER BEEN SO COOL.
QUAKER OATS.
Quaker Oats
They’re the OG oat. And now with oats hotter than ever, how do they (re)claim their icon status? Why not just admit they are old..1877 old. But old has never been so cool.
Art Director and Copy Writer: Emily Surma
OLD THINGS CAN BE FUN FOR ALL AGES
To play off this idea of “being old”, Quaker Oats will hosts live events with activities that are traditionally for old people… where people of all ages will partake in the “old” activities.
Chess, Knitting, Pickle Ball… they are not just for old people. Hosting events with these kind of activities where we would specifically target a younger audience would show that OLD IS COOL! There would be signage at these events promoting Quaker Oats, as well as Oat’s being given out!
THE FOUNDING FATHER OF OATS
Another aspect to this campaign will be the Father Oat. Since Quaker Oats are the founding father of Oats we will be including this “Father Oat Bill” on the back of Quaker Oat packages with a QR CODE where you could win up to $100,000, free Quaker Oat products, or nothing sadly.
Art Director and Copywriter: Emily Surma