Cherry Cola, Everyone Craves It
Art Director, Copywriter, Cinematographer, Editor: Emily Surma
The Everyone Craves It campaign highlights the irresistibleness of Cherry Cola through the aesthetic visuals and close ups of the beverage playing with the idea that the commercial spokesman is falling in love with the drink. So much so that he can’t stay in character. It is a legitimate thirst trap.
The Spot
The 00:30 spot that would be the main attraction of this campaign.
Your Craving Face is Showing
The out of home for this campaign would be posters/billboards that go off the idea of “Everyone Craves It".
Everyone has a craving face… and sometimes it can be too hard to hide. “Your Craving Face is Showing” showcases people’s faces who are craving Cherry Cola so badly that they just can’t hide it.
Love Letters to Cherry Cola
Hey, sometimes you fall in love with a drink! No shame in that. But, sometimes you also want to share your desire for a a drink with someone you love.
For an interactive part of this campaign we would have Cherry Cola fans write real love letters to people in their life to who they would want to share a Cherry Cola with. The letter’s would be Cherry Cola branded and some would be shared online for others to see. This would be posted and branded around Valentine's Day to piggyback off the season of love.
Snapchat Filter Sponsored by Cherry Cola
Who doesn't love a fun Snapchat filter?
To really show your own “Cherry Cola Craving Face” Snapchat would have a filter sponsored by Coca-Cola where heart eyes would cover your eyes where you can play with the face you make. What is your Cherry Cola Craving face?
Cure the Craving Lounge
Sometimes we need an escape to cure that cherry cola craving (say that three times fast).
The “Cure the Craving” lounge would be an experience where a bar/night lounge is rebranded with Cherry Cola signs and merch. This event would be a chance to try fun, new “mocktails” created with Cherry Cola. To market the event we would invite influencers/content creators to post content while tagging Coca Cola.
Art Director, Copy-Writer, Cinematographer, Editor : Emily Surma
