TIME TO EMBRACE YOUR INNER CHEESE.
Kraft Mac and Cheese
In a world where love is filtered through apps and swipes, genuine connections feel less tangible. Kraft Mac & Cheese celebrates the beauty of cheesy, heartfelt gestures—big or small. By leaning into the charm of imperfection and sincerity, we empower people to embrace the kind of effort that stands out in today’s digital age.
Social Interaction
To be cheesy is to love! Share your cheesiest gestures with us, and let’s make the world a little more romantic.
When was the last time you told someone you loved them? If you can’t remember, then an “I love you” might be long overdue. Introducing the Kraft Mac & Cheese Phone Booth—where the only calls you can make are I love yous.
Cheesy Hotline
We joined forces with Sweethearts to craft macaroni-shaped candies with love notes so cheesy, Cupid would blush.
Sweethearts Collab
Art Director: Emily Surma
Copywriter: John Roussos
Art Director: Emily Surma
Copy Writer: John Roussos