Art Director, Producer, Cinematographer, Editor: Emily Surma
Charlotte’s: A Love Story
Award Winning: College Commercial Winner for Midwest Emmy and Winner of Dubuque's Addy's Student's Judge's Choice
This three part commercial series showcases a love story that begins to unfold at a small town coffee shop. Through the acting, music, and shot choices we wanted to create displays of affection with no real words ever being exchanged or heard throughout the film.
Chapter One: Meet Cute
Chapter Two: Hope You Get This
Chapter Three: Can I Join?
Real Life Connections Made Here
Social Media Posts: What is better than hearing real life stories from real life people? Charlotte’s would share real connections that were formed, fostered, and grown at the coffee house.
The Connection Mailbox
Every month a new connection will be highlighted on the Charlotte’s newsletter and on their social media pages. Write down and drop off your “connection” stories to the Charlotte’s mailbox outside the downtown location.
Feedback from the Series
We launched this campaign three weeks before Valentine’s Day in 2023 with the final episode being posted on Feb.14th. The interaction from the local community was great to see.
“Love this! I had my first date with my now husband at Charlotte’s.”
“The finale I am counting down to that I didn’t even know I needed in my life.”
Art Director, Copywriter, Cinematographer, and Editor: Emily Surma